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☆ Exclusivity the name of the game as luxury firms target China's wealthiest for growth
  + stars: | 2023-11-17 | by ( Casey Hall Mimosa Spencer | Casey Hall | Mimosa Spencer | ) www.reuters.com   time to read: +6 min
REUTERS/Thomas Peter/File Photo Acquire Licensing RightsSHANGHAI/PARIS, Nov 17 (Reuters) - The world's biggest luxury brands seeking growth in their second-largest market China are all courting the likes of wealthy entrepreneur Diana Wang. "Luxury brands offer you this event experience, this personal experience and it makes you feel privileged," Wang told Reuters. This week, Burberry (BRBY.L) also flagged low double-digit growth due to a slowdown in luxury spending globally, and in China. FEEDING THE LUXURY HABITEven as they narrow their focus, luxury brands remain optimistic about the potential in China, which is forecast to account for almost 40% of global luxury sales by 2030, according to consultants Bain. Luxury consultant Mario Ortelli said several luxury firms are hedging their bets on China by also expanding their global footprint.
Persons: Thomas Peter, Diana Wang, Wang, Tiffany, Chopard, Jacques Roizen, Cartier, Richemont, It's, Jean, Marc Duplaix, Versace, Donatella Versace, Gucci, Chanel, Dior, Cyrille Vigneron, LVMH, Louis Vuitton, Bain, Eric du Halgouet, Birkin, Mario Ortelli, Ortelli, it's, Mimosa Spencer, Casey Hall, Miral Organizations: Tiffany, REUTERS, Rights, Reuters, Burberry, HSBC, Digital Luxury, Chanel, Shanghai, Capri Holdings, Tapestry, Bund, Thomson Locations: Beijing, China, PARIS, Shanghai, Cartier, Shenzhen, South Korea, Japan, Thailand
☆ Adidas, burnt by Kanye West split, seeks a new focus
  + stars: | 2023-03-08 | by ( Helen Reid | ) www.reuters.com   time to read: +4 min
[1/2] Adidas Yeezy shoes are seen in a store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, U.S., October 25, 2022. Speaking to reporters on Wednesday, Gulden said Adidas would keep partnering not just with athletes but celebrities and artists. "You build credibility as a performance brand by being with athletes, but there's very few athletes that you can do lifestyle with." Gulden did, however, hint at a change of emphasis at Adidas, saying the company needs to refocus on its core. The Jordan brand brought in $5.1 billion of sales in Nike's 2022 fiscal year, up 7% from 2021, according to the company's 2022 annual report.
☆ Burberry looks to reignite spark under new leadership duo
  + stars: | 2022-11-16 | by ( Suban Abdulla | ) www.reuters.com   time to read: +4 min
He has already made his key appointment in choosing Daniel Lee to replace Riccardo Tisci as chief designer at the 166-year-old label. Leather goods account for around 20% of Burberry's sales versus 70% at Bottega Veneta. Tisci, in turn, changed Burberry's design language by introducing a TB monogram, that increased the brand's appeal to younger luxury consumers. The final stages of Burberry's five-year plan were expected to see an acceleration in revenue growth and an increase in profits. Burberry's rivals - led by French luxury leaders LVMH (LVMH.PA) and Kering (PRTP.PA) - in contrast, have most recently reported double-digit sales growth in the quarter to the end of September.
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